South African Menswear Week | SS 15/16

South African Menswear Week | SS 15/16

The second South African Menswear Fashion Week dedicated solely to men’s fashion took place, last week, in my hometown of Cape Town. Their vision – to be the leading platform in terms of innovation, trends, production and most importantly, the promotion of local designers in the fashion industry. A platform which enables designers to grow their businesses, solidify their identity and showcase their current work. Media coverage for menswear in our country has taken a massive leap in the past three years from having seemingly minimal exposure to having a week dedicated to it. Such hype and enthusiasm is great for the industry and a breath of fresh air for many. Men are becoming more conscious of what they wear and how they look. The ‘Metrosexual Man’ has been around for a while in first world countries like the US, UK and many parts of Europe, where fashion is a major contributor in their lives. With influential industry leaders such as David Gandy, Tom Ford, Pharrell, David Beckham and most recently Cristiano Ronaldo setting a high standard for all to follow, the everyday man has become more conscious of visual identities. You’ll never catch these gentleman in an outfit which hasn’t had consideration put into it. While South Africa is still behind the US and Europe when it comes to fashion and trends, we are fast becoming a force to be reckoned with thanks to the collaboration of industry leaders and the powers of media. Ideas, trends and information can be seen and spread instantaneously, fans and colleagues can now follow, like and communicate with their favourite designers and...